The British Dispensary’s Snake Brand Prickly Heat
The British Dispensary’s Snake Brand Prickly Heat, a famous cooling powder manufacturer whose allowed moral to lead business.
Whenever summer arrived, people started looking for Snake Brand’s cooling powder in tinned cans. All knew that it has created cooling effect to the skin and well relieved irritation for them for more than 127 years.
Strengthen brand’s credibility. Make the company confident in continue developing products
Success story of The British Dispensary (L.P.) Co., Ltd.
The British Dispensary with Arrow-Stuck Snake mark was founded in 1892 by Dr. Thomas Hayward, MD, a professor of Siriraj hospital and Dr. Peter Gawen, MD. They both established modern clinic and drug store which brought western medical techniques to Thailand. Later on, Dr. Luen Vongvanij, MD took over the business and started researching and developing cooling powder. It began with a patient whose rash could not be cured by usual Calamine. Dr. Luan mixed powder with cooling substance and gave it to that patient. The rash disappeared and the powder left cooling effect on the skin. Snake Brand’s prickly heat cooling powder became famous and popular. In 1952, Dr. Luan found technique of keeping the coolness for three years and launched tinned can packaging which turned out to be the identity of Snake Brand’s prickly heat cooling powder since then. Mr. Anuruth Vongvanij, Dr. Luan’s grandson, is now managing the company and developing new products such as cooling body spray and cooling body wipe to the market.
Management under moral leads to good quality of life
Mr. Anuruth managed his business under moral. The company aimed for sustainable growth and wanted all concerned parties, employees, business counterparts and consumer to be happy.
He used the passed on principle, “Do not take advantage from other people because they will hate us. If we allow them to take advantage a bit, they will love us. In the future, they will help us although we don’t ask.” This principle made the employees receive good benefits and regular trainings. Employees were allowed to share their opinions. These helped employee retention for a long time. When employees were happy, it positively effected the quality of the products. Finally, business counterparts and consumers also received high quality products.
Apart from employees, business counterparts and consumers, Mr. Anuruth also wanted everyone around the factory to be equally happy. The company hosted various activities, for example; St. Luke Genius’“mind training”, project of handling medicine cupboards to 120 schools around the country and educating teachers and students about medicine usage, project of public E-library set up.
Protect the world
Since Snake Brand Prickly Heat’s cooling powder was famous for its coolness, the company no doubt wanted the world to be cooled. They launched “Cool the world” campaign to reduce global warming through cooling powder. For production process, the company always reduced pollution and preserved natural resources to protect effects on employees, related parties and public.
Continue to develop to proudly be the part in global market.
The British Dispensary’s Snake Brand (L.P.) aimed to develop and retain product quality by international up-to-date manufacturing process standards such as ISO 9001, ISO 14001, OHSAS 18001, GMP, HALAL, HACCP and Thailand Trust Mark, the certified mark from Department of International Trade Promotion, Ministry of Commerce which the company honored. It helped strengthen the brand’s credibility. Most important, it made the company confident in continue developing products such as St. Luke’s child products, St. Luke’s cooling shampoo, Snake Brand’s Prickly Heat cooling soap, cooling body spray, cooling body wipe to reach the top mission of the company which was to sustainably upgrade the brand into international market. Now, the company exported products to CLMV, China, Singapore, Malaysia, India, United Kingdom and some Middle East countries and aimed to expand.
Definition of The British Dispensary’s Snake Brand’s, “profit” was not only about the income, but also about happiness and smiles of its employees, business counterparts and consumers.