Doi Kham carried on know-how His Majesty the King Bhumibhol had given to Thai people.
Doi Kham, agricultural product brand had been founded from the King’s philosophy to operate business for society, support sustainable agriculture and provide quality and fair-price products to customers.
After His Majesty the King Bhumibhol observed the poverty of his people and opium poppies growing which affected national security and natural resources, he started supporting agricultural planting and founded the processing plant in 1969 to purchase raw agricultural products and processed them under Doi Kham name.
Helped create trust and positive acceptance among domestic and international customers and business partners. Helped maintain business growth rate while juice processing business heavily decreased in recent few years.
International standard but fair price
With his Majesty the King Bhumibhol’s wish to allow Thai people to have best products in fair price, Doi Kham continued developing quality products until they received 6 awards from Europe and Thailand Trust Mark which guaranteed the genuine worth of their products.
Thailand Trust Mark or T Mark not only certified quality of products but also certified environmental standard. Since Doi Kham was founded partly to reduce opium poppies planting and wrong cultivation, which affected environment and natural resources, sharing the king’s philosophy to farmers helped lower environment destroy. At the same time, farmers had the right way to cultivate and produce quality products and strengthened their occupation. This mirrored high labor standard because Doi Kham not only created jobs for employees and farmers but also developed specific expertise that created sustainable income for them.
Social-wise, Doi Kham adhered to bring happiness to overall society. Since their business model is business for society, they hosted many CSR activities; helping disaster victims, sharing knowledge, sharing money to the poor.
T Mark has been an instrumental tool to create trust and positive acceptance among domestic and international customers and business partners. The symbol helped business growth rate while juice processing business heavily decreased in recent few years.
His Majesty the King Bhumibhol’s brilliant idea of Doi Kham brand brought success and income to lots of farmers and business partners. Doi Kham continued to be a happy sufficient brand who didn’t seek for the highest profit in doing business. They instead seek for growth in product quality, help and mutual sustainable profit in society.
Happiness of overall society.
Doi Kham aimed to support Thai farmers and enabled them to make a living and develop quality of life in a long-term period. Their business model of applying the king’s philosophy to assist Thai farmers was accepted in country level. It proved that Doi Kham was a tangible success of the king’s philosophy. However, now the challenging part is how Doi Kham can make the brand’s acceptance internationally.
Sufficiency and sincerity
Doi Kham reflected their sufficiency and sincerity through purchasing high quality raw products from farmers in higher-than-market price. They then added value to these nutritious products and sell them to customers with fair price. This was for economic circulation purpose for them to repurchase raw products from farmers. This system showed help among the brand, farmers, customers and every win and lose sides.